See what your campaign really says.
Semiotics-driven analysis for brands and agencies, in any category.
Skip to the demo →AI makes content infinite.
That makes meaning the scarce resource.
Every review meeting runs on instinct
Usually good instinct. What’s missing is the why.
Has to justify the call
Approves the campaign, and then has to explain to leadership why.
Ends up defending
Presents strong work, until someone says it “doesn’t feel right”.
Outgrows the review
More assets and variants than ever. The time to review them properly isn’t growing with it.
Teach it your brand once. Then test every campaign.
Upload your assets with the brief they must deliver on. Connota reads them against brief, brand, channel and culture, and returns scored, evidence-anchored findings, each one pinned to the exact spot on the asset. Here is what that looks like.
Every category has its codes. The question is whether you use them or hide in them.
What the sector expects
What only you own
Where you disappear
Connota reads both, and shows you exactly where the balance tips.
Evidence down to the pixel, with an action attached
Measured
The cap’s teal measures absent on the front panel: nearest hue 60° away from the registered #00CCCC.
Named
The brand’s most distinctive colour is missing at the garment’s highest-visibility point.
Explained
Colour is a recognition trigger; its absence weakens attribution exactly where most people look first.
Fixed
Specify the Pantone equivalent for the embroidery thread and request a strike-off before the production run.
The AI writes the findings. Fixed rules calculate the score.
One analysis. Everyone argues from the same evidence.
Management summary
The verdict and the priority actions, at a glance.
Designer view
Every finding pinned to the exact spot it’s about.
Share link and Slack
One revocable link, no account needed to view. Or straight into Slack.
Who feels the difference
The brand manager
Your judgment made the call. The report backs it up, every finding traced to evidence.
The agency
You know the work is strong before you walk in. The conversation starts from evidence, not defence.
The founder
The review a seasoned strategist would give, measured against your own brand.
Nick Grosveld
Fourteen years of brand building, for clients including Philips, NXP and Caterpillar, and seven and a half years leading brand and digital experience at CZ and Just. Brought AI into CZ’s workflows well before it went mainstream, and is now building the tool he wished he’d had for years.
See it on your own work.
Shall we?